I-Double Eleven shopping gala, umsitho wokuthenga kwi-intanethi waseTshayina, ubone intengiso ekhulayo ekuvulweni kwawo ngoMvulo, nto leyo iingcali zoshishino ezithe ibonisa ukuqina nokuqina kokusetyenziswa kwexesha elide kweli lizwe phakathi kobhubhane we-COVID-19.

Kwiyure yokuqala yoMvulo, ukujika kweemveliso ezingaphezu kwama-2,600 kudlule okosuku lonke kunyaka ophelileyo. Iimpawu zasekhaya, kuquka inkampani yempahla yezemidlalo i-Erke kunye nomenzi weemoto i-SAIC-GM-Wuling, zibone imfuno ephezulu ngeli xesha, utshilo uTmall, iqonga lokuthenga kwi-intanethi le-Alibaba Group.

Itheko lokuthenga leDouble Eleven, elaziwa ngokuba yi-Singles Day, litheko elaqalwa yiqonga le-e-commerce le-Alibaba ngoNovemba 11, 2009, eliye laba lelona siganeko sikhulu sokuthenga kwi-intanethi kweli lizwe. Lidla ngokuqala ngoNovemba 1 ukuya kuNovemba 11 ukuze litsale abantu abafuna ukuthenga izinto ezincinci.

I-JD, inkampani enkulu yezorhwebo nge-elektroniki, ithe ithengise iimveliso ezingaphezu kwe-190 yezigidi kwiiyure ezine zokuqala zale gala, eqale kulo nyaka ngentsimbi yesi-8 ebusuku ngeCawa.

Ukuthengiswa kweemveliso ze-Apple kwi-JD kwiiyure ezine zokuqala zale gala kunyuke ngama-200 ekhulwini unyaka nonyaka, ngelixa ukuthengiswa kweemveliso ze-elektroniki ezivela kwi-Xiaomi, i-Oppo kunye ne-Vivo kwiyure yokuqala kudlule oko bekunjalo kunyaka ophelileyo, ngokutsho kwe-JD.

Okuphawulekayo kukuba, ukuthengwa ngabathengi bamanye amazwe kwiJoybuy, iwebhusayithi ye-JD yehlabathi kwi-intanethi, ngeli xesha kunyuke nge-198 ekhulwini unyaka nonyaka, okudlule ukuthengwa kwabo kuyo yonke i-1 kaNovemba kunyaka ophelileyo.

"Ukuthenga kulo nyaka kubonise ukuqhubeka kokubuyela esiqhelweni kwemfuno phakathi kobhubhane. Ukukhula okukhawulezayo kokuthenga kwi-intanethi kukwabonakalise amandla elizwe ekusetyenzisweni kwezinto ezintsha kwixesha elide," utshilo uFu Yifu, umphandi ophezulu kwiSuning Institute of Finance.

Inkampani yokubonisana iBain & Co iqikelele kwingxelo ukuba xa kuthelekiswa nonyaka ophelileyo, inani labathengi abavela kwizixeko ezikwinqanaba eliphantsi abathathe inxaxheba kwitheko lokuthenga kulo nyaka kulindeleke ukuba lidlule elo lezixeko ezikwinqanaba lokuqala nelesibini.

Kwakhona, ukuya kuthi ga kwi-52 ekhulwini yabathengi abahlolisisiweyo baceba ukwandisa inkcitho yabo ngexesha le-gala yokuthenga kulo nyaka. Inkcitho eqhelekileyo yabathengi ngexesha lomnyhadala yayiyi-2,104 yuan ($329) kunyaka ophelileyo, itsho ingxelo.

UMorgan Stanley uphawule kwingxelo ukuba ukusetyenziswa kweTshayina ngabucala kulindeleke ukuba kuphindwe kabini ukuya kuthi ga kwi-13 yeebhiliyoni zeerandi ngo-2030, nto leyo eya kudlula i-United States.

“Ngenxa yesiganeko esinjalo sokuthenga, iqela leemveliso ezingabizi kakhulu, ezikwifashoni yoyilo, nezikwaziyo ukuhlangabezana neencasa zabathengi abancinci nazo ziye zavela, nto leyo eza kuthatha icandelo labathengi liye kwinqanaba eliphezulu lophuhliso,” utshilo uLiu Tao, umphandi ophezulu kwiZiko loPhando loPhuhliso leBhunga likaRhulumente.

UHe Wei eShanghai kunye noFan Feifei eBeijing banegalelo kweli bali.