Urhwebo lwe-e-commerce lwaseTshayina lukhawulezisa uphuhliso ngoncedo lwetekhnoloji yedijithali, ingxelo yePeople's Daily phesheya kwezilwandle ibike ngoLwesithathu.

Ubungakanani borhwebo lwe-e-commerce olunqamlezayo lwaseTshayina lubone ukukhula kweepesenti ezili-18.6 ukuya kuthi ga kwi-1.92 yetriliyoni ye-yuan (iibhiliyoni ezingama-290 zeedola) ngo-2021, ngokwedatha evela kumasiko.

Ukungeniswa nokuthunyelwa kumazwe angaphandle korhwebo lwe-elektroniki olunqumla imida yeli lizwe lunyuke phantse kalishumi kwiminyaka emihlanu, nto leyo eyenza ukuba ibe yimpembelelo entsha yokuqhubela phambili uphuhliso lorhwebo lwangaphandle, ijelo elitsha lenguqu nokuphuculwa kwemizi-mveliso kunye nomxhasi omtsha wophuhliso olukumgangatho ophezulu.

Ngenzuzo yokubonelela okubhetyebhetye, i-app yaseTshayina ewela umda kwi-intanethi ye-Shein yodlula i-Amazon ukuze isithsaba kuluhlu lwee-apps zokuthenga zase-US ngoMeyi ka-2021.

Ingeniso kaShein idlule i-yuan eyi-100 yeebhiliyoni ngo-2021, isuka kwi-1 yebhiliyoni ye-yuan ngo-2016, ikakhulu ngenxa yokuba isebenzisa ixesha elifutshane ukusungula iimveliso ezintsha, ineendlela ezahlukahlukeneyo kunye namaxabiso aphantsi.

Xa kuthelekiswa ne-Japan brand brand Uniqlo efuna isiqingatha sonyaka ukuqalisa umkhiqizo omtsha, i-Shein yaseChina idinga kuphela iintsuku ezisixhenxe kwaye uShein unokuqalisa iimpahla ze-10,000 ngeveki enye.

U-Shein uye wakhula kwaye waphakamisa iimarike zehlabathi ngokuvelisa ixabiso elincinci leemveliso kuqala kwaye enze isigqibo sokuba enze okungakumbi ngokusekelwe kwingxelo yeemarike.

Ukuphucula ukusebenza kakuhle kokubonelela ngezinto eziphathekayo, uShein naye waphuhlisa inkqubo ye-ERP (i-Enterprise Resource Planning) ukulungelelanisa umsebenzi wababoneleli ngokusekelwe kwidatha yokuthengisa nokugcina.

Ukuqonda ngcono imfuno yabathengi, iinkampani zaseTshayina eziwela umda we-e-commerce zifunda malunga nezinto ezikhethwa ngabathengi kwaye zixela kwangaphambili iimfuno zabathengi ngoncedo lwetekhnoloji entsha kunye ne-algorithms.

Ngeli xesha, iinkampani zaseTshayina eziwela umda we-e-commerce nazo zizamile iintlobo ezintsha zeendlela zokusebenza ezinjengokusasaza bukhoma.I-TikTok yasungula inkonzo yayo yokuqala ye-e-commerce ngo-2021.

I-e-commerce ye-TikTok ihanjiswe kuMzantsi-mpuma we-Asia nase-United Kingdom, kwaye intengiso yayo yenyanga e-Indonesia idlule kwi-100 yezigidi zeedola.

Inkxaso yomgaqo-nkqubo ikwanyuse uphuhliso olukhawulezayo lophuhliso lwe-e-commerce oluwela imida yaseTshayina.